3 Tips for Better Online Business Practices

Most business owners want to focus on marketing and sales for their business whether it operates online or you have a storefront. Since technology is such an integral part of almost all companies today, it’s vital for you to make sure you aren’t putting your business at risk.

Update Your Privacy Policy

Some companies are legally required to have a privacy policy. Whether you’re expected to have one, it’s something your business should have if you collect customer data or store customer information.

Even if you aren’t making transactions online, if you’re collecting leads, using data for advertising, or monitoring analytics for marketing purposes, a privacy policy isn’t a bad idea. It provides transparency for the consumers and protection for your business.

A good privacy policy will be visible and accessible, outline what type of data you collect on your website and explain your cookie practices. Your Privacy Policy can also describe how to unsubscribe from newsletters, change passwords, or opt-out of specific components. Including a point of contact for customers concerning their personal data is beneficial as well.

Avoid Unnecessary Security Risks

Just because you’re a small business, doesn’t mean you aren’t at risk for being hacked. In fact, many hackers now target small businesses because they have fewer security measures in place. These businesses are an efficient way to hold information hostage to make money.

Make sure you have a password policy in place so that your employees are required to use unique passwords that are regularly updated. Don’t allow your employees to access anything internal from a personal device, and make sure to use encryption software for online transactions.

Other security risks might include skimping on the technology in your workplace. Although it’s probably not where you want to allocate your budget, technology malfunctions cost businesses a lot of money.

If your website crashes, you could potentially lose customers, advertising revenue, or consumer trust. If your customer’s credit card information gets stolen, you’re looking at a costly loss of consumer trust not to mention a PR nightmare.

Finally, take the time to educate your employees on smart business practices. You will be surprised by the mistakes employees make just out of ignorance. Take the time to instill best business practices concerning company security and spend the time to make sure your employees are well informed.

Hire a Managed Service Provider

Sure you could hire an internal IT person or pay a person per hour, but the best way to manage your online security is to outsource it. By employing an MSP, you get a full-service package that helps to keep your business safe.

Furthermore, you can effectively budget through monthly payments that are typically much more affordable than hiring an internal person. Although you still have some responsibilities when it comes to making sure your business is secure, your MSP will do all the heavy lifting.

Whether you’re just starting out or you’ve been in business for years, there are always improvements you can make to protect your business and its security. Although it’s not what business owners likely want to put much focus, it’s one of the most critical aspects of your protecting your business.

Ricky Guerra, Sales Development, The TNS Group